Fifteen Posts to Help Promote Your Next Journal Article

How many social media posts do you think you can make from one published article?

I reckon you should be aiming for 10, so here are 15 ideas.

All imply you’ll include a link to a downloadable version of the article. Or at the very least the abstract. Ideally, the article should be the freely available version, not the one behind a paywall. 

  1. Here’s an awesome article I published.
  2. Here’s an article I published on [topic] with [tagged co-authors] in [journal].
  3. If you liked [referenced/related article] you might like [article].
  4. If you’re interested in [something] you’ll want to read [article].
  5. In researching for [article] I found [something in the intro].
  6. Using [method in article] I/we found [finding of article].
  7. I was so excited to find [result], you can read about the work in [article].
  8. I had to learn [method] to get [result] in [article].
  9. Here’s [figure] showing [result] from [article].
  10. Having found [finding] we’re now working on [discussion/conclusion].
  11. “[Quote from article]” do you agree? read more in [article].
  12. Without [author or article] we would not have been able to produce [article].
  13. [Author] was responsible for [method/result/idea] and key to [finding of article].
  14. So excited to publish [article].
  15. So excited to publish [article] on [topic] with [authors] in [journal]. 

Numbers 1 and 14 CRAP OPTIONS, but so often used by academics and others as their sole “promotional tweet”,
2 and 15 are better variations as they tell me, the reader, why I should click the link.


There should also be an image or a video. The image should relate to the post, and could be one or more of:

  1. Screen shot of the article front page.
  2. Screen shot of the article abstract.
  3. Photo of the article in print.
  4. Photo of you with your article in print.
  5. Photo of the acceptance email/letter.
  6. Figures from the article (check the copyright ownership you might have agreed too as part of publication).
  7. You collecting data.
  8. You analysing data.
  9. Excitement emoji.
  10. Excitement gif.
  11. Celebration emoji.
  12. Celebration gif.
  13. Screen shot of a highlighted portion of the article.
  14. Photo of a highlighted portion of the article.
  15. You, excited.
  16. You, celebrating.
  17. You, reading a section.

Dr Richard Huysmans is the author of Connect the Docs: A Guide to getting industry partners for academics. He is passionate about PhD training and students getting the most out of an experience often designed with the supervisor in mind. Richard has helped more than 200 PhD students, early career, researchers, and established academics build their careers. His clients appreciate his cut-through approach. He knows the sector and how make the most of a PhD.

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