How to Select a Social Media Channel

As an academic, at some point you’ll need to take your research social. If you like pictures, use Instagram. If you like writing, use LinkedIn. If you like video, use YouTube and then share. If you want to connect with other academics, use Twitter. If you want to engage with the general public then Facebook or Instagram will be better. LinkedIn will be best for getting industry partners.

How did you come to choose the social media channels you are on?