LinkedIn for Researchers (May 2021)

LinkedIn is one of the oldest social media channels. Yet, depending on who or what you listen to it has yet to reach the “maturity” of channels such as Facebook, Twitter or Instagram. What do I mean by maturity? Well, many would say that LinkedIn has strong organic reach when compared to those three. That is, a post you make can be seen by a large proportion of your connections without having to pay to promote or boost the content. Beyond this, LinkedIn is AWESOME at helping researchers connect with potential end-users of their work.