As an academic, at some point you’ll need to take your research social. If you like pictures, use Instagram. If you like writing, use LinkedIn. If you like video, use YouTube and then share. If you want to connect with other academics, use Twitter. If you want to engage with the general public then Facebook […]
As an academic, at some point you’ll need to take your research social. If you like pictures, use Instagram. If you like writing, use LinkedIn. If you like video, use YouTube and then share. If you want to connect with other academics, use Twitter. If you want to engage with the general public then Facebook […]
Eight things I did to get better at social media: Attend workshops and training on being better at social media. Build a follower persona. Develop a strategy. Use scheduling tools. Create a “social media post ideas” folder. Let go of perfection. Watch and learn from others. Watch and learn from my own social media performance.
Eight things I did to get better at social media: Attend workshops and training on being better at social media. Build a follower persona. Develop a strategy. Use scheduling tools. Create a “social media post ideas” folder. Let go of perfection. Watch and learn from others. Watch and learn from my own social media performance. […]
Facebook is the most used social media platform on the planet. Yet, many researchers have avoided using it for academic purposes. Is that you? Do you avoid using Facebook – “It’s my personal stuff” – I hear you say. Well, in this workshop I looked at why you might want to start using Facebook for […]
You get to choose what is in your social media feed. That choice is made in at least 3 ways. The accounts you are connected to, the posts you interact with, and the tags you follow. All of those things are deliberate choices you make – and get to make – every time you check […]
Six lessons I have learned helping others with social media: Time – It takes time to build your social media muscle. There’s no substitute for hours on the platform. There’s no substitute for being on the platform for many years. Know your audience – Knowing who you want as a follower as well as who […]
Choosing a (new) social media channel? Here are 5 steps to help make a start: Know your preferences. Understand your goal. Know your audience. Filter. Start! Transcript: Hi there, bakers, writers, and rock stars. This week on the world we’re looking at choosing a social media channel. So, you already might be on social media […]
Choosing a (new) social media channel? Here are 5 steps to help make a start: Know your preferences. Understand your goal. Know your audience. Filter. Start!
Download as PDF There are hundreds, if not thousands, of social media channels. All doing different things for different people. Now, you might be on several as an individual. Hootsuite data says each person has about 7 social media accounts; but does not differentiate that into accounts on different channels or several accounts on a smaller number […]