As an academic, at some point you’ll need to take your research social. If you like pictures, use Instagram. If you like writing, use LinkedIn. If you like video, use YouTube and then share. If you want to connect with other academics, use Twitter. If you want to engage with the general public then Facebook […]
As an academic, at some point you’ll need to take your research social. If you like pictures, use Instagram. If you like writing, use LinkedIn. If you like video, use YouTube and then share. If you want to connect with other academics, use Twitter. If you want to engage with the general public then Facebook […]
Eight things I did to get better at social media: Attend workshops and training on being better at social media. Build a follower persona. Develop a strategy. Use scheduling tools. Create a “social media post ideas” folder. Let go of perfection. Watch and learn from others. Watch and learn from my own social media performance.
Eight things I did to get better at social media: Attend workshops and training on being better at social media. Build a follower persona. Develop a strategy. Use scheduling tools. Create a “social media post ideas” folder. Let go of perfection. Watch and learn from others. Watch and learn from my own social media performance. […]
If you’re not sure how to use LinkedIn, perhaps think of it as a research conference. Be active – Talk to people, share content. Talk about what you liked. Talk about what you learned. Get notified – About what is going on. Don’t miss dates or miss chances to share content. Build you profile – […]
Six lessons I have learned helping others with social media: Time – It takes time to build your social media muscle. There’s no substitute for hours on the platform. There’s no substitute for being on the platform for many years. Know your audience – Knowing who you want as a follower as well as who […]
Choosing a (new) social media channel? Here are 5 steps to help make a start: Know your preferences. Understand your goal. Know your audience. Filter. Start! Transcript: Hi there, bakers, writers, and rock stars. This week on the world we’re looking at choosing a social media channel. So, you already might be on social media […]
Choosing a (new) social media channel? Here are 5 steps to help make a start: Know your preferences. Understand your goal. Know your audience. Filter. Start!
Download as PDF There are hundreds, if not thousands, of social media channels. All doing different things for different people. Now, you might be on several as an individual. Hootsuite data says each person has about 7 social media accounts; but does not differentiate that into accounts on different channels or several accounts on a smaller number […]
LinkedIn is one of the oldest social media channels. Yet, depending on who or what you listen to it has yet to reach the “maturity” of channels such as Facebook, Twitter or Instagram. What do I mean by maturity? Well, many would say that LinkedIn has strong organic reach when compared to those three. That […]